Follow these three easy research tips before your next job interview:
1) Visit the company website; look in the “about us” section and “careers” sections
2) Visit the company’s LinkedIn page (note, you must have a LinkedIn account — its free to sign up) to view information about the company
3) Google a keyword search phrase like “press releases” followed by the company name; you’ll find the most recent news stories shared by the company
Remember, just because you have done your “homework”, it does not mean you need to share ALL of it during the interview! Reciting every fact you’ve learned is almost as much of a turn off as not knowing anything at all! At a minimum, you should include the following in your answer:
1. What type of product or service the company sells
2. How long the company has been in business
3. What the company culture is like OR what the company mission statement is, and how the culture and/or mission relate to your values or personality
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